Kris Davis, SVP, Customer Service, Media Experts
Karel Wegert, SVP, Digital Media Systems, Media Experts
While the list of challenges facing digital continues to grow with walled gardens and stricter privacy measures, the one constant is this: targeting through data won’t get any easier. But maybe lessening our reliance on data-first strategies isn’t such a bad thing after all. In this session, Media Experts takes you through an overview of the current and future challenges facing the digital ecosystem, then make the argument for why brands who start placing more emphasis on content and creativity for a full funnel approach will ultimately make the greatest impact.